57% of people prefer to shop from ecommerce websites and apps which are credible and responsive. Fuel your ecommerce brand with the ultimate power of an Ecommerce website and app packed by enterprise-grade features.
Ecommerce apps have become a lifestyle choice for many consumers. The rise of the ecommerce industry has made online shopping easier and more accessible than ever before.
As per Statista, The revenue in the e-commerce market in the United States was forecast to continuously increase between 2023 and 2027 by 551.9 billion U.S. dollars (+54.59 percent). According to this forecast in 2027, the revenue will have increased for the fourth consecutive year to 1.6 trillion U.S. dollars. Notably, the revenue of the e-commerce market was continuously increasing over the past years.
The Power of Mobile: A Thriving Market:
The widespread use of smartphones has played a significant role in the success of ecommerce apps. According to studies, in 2022 alone, mobile phone users across the world spent a staggering 18 billion hours on ecommerce apps. This figure highlights the immense potential for businesses to reach and engage with customers through mobile platforms. In addition, 93% of millennials have used their mobile phones to compare online deals, underscoring the importance of mobile optimization for ecommerce success.
To ensure your ecommerce app stands out from the crowd and delivers an unparalleled customer experience, it is essential to incorporate the best-in-class features.
Top Features for Your Ecommerce App:
1.CTV Marketing
CTV, referred to as connected TV advertising, is one of the next technologies in the eCommerce sector that is altering the marketing environment for firms. ECommerce company platforms are looking for new approaches to engage with their target audiences while upholding privacy standards in the midst of Apple’s iOS 14.5 update and Google’s strict policies of third-party cookies.
2.Buy Now Pay Later (BNPL)-
The recently popularized (BNPL) notion of “Buy Now, Pay Later” has acquired widespread acceptance. It enables customers to make purchases and split payments into interest- or no-interest installments.
3. Intuitive Product Filtering and Sorting
If your ecommerce app offers a wide range of products, implementing functional sorting and filtering options is crucial. By reducing the number of steps customers need to take to find the products they are interested in, you can enhance the user experience and increase sales. Providing options such as sorting by price, popularity, or category, as well as filters based on specific attributes, will help users quickly find what they are looking for.
User Benefits: With intuitive product filtering and sorting, users can easily navigate through your app and find the products they are interested in without having to browse through your entire inventory.
4. Comprehensive Product Descriptions
While images are essential, detailed product descriptions are equally important in ecommerce apps. Providing customers with extensive information about the products they are considering purchasing reduces the risk of product returns, impulsive buying decisions, and customer dissatisfaction. Include details such as product type, size, weight, color, material, and warranty to ensure customers have all the information they need in one place.
User Benefits: Detailed product descriptions allow customers to make informed purchase decisions by providing them with all the relevant information about the product.
5. Engaging Product Galleries
A visually appealing and comprehensive product gallery is crucial for any ecommerce app. Including multiple high-quality images that showcase the product from different angles and in various contexts helps customers assess the product’s appearance and features. Consider incorporating interactive features such as 3D product visualizations, allowing users to rotate and inspect the product virtually.
User Benefits: Engaging product galleries provide customers with a closer look at the product, simulating the experience of shopping in a physical store.
6. Smooth Checkout Process
A smooth and hassle-free checkout process is paramount for converting potential customers into paying customers. Simplify the checkout process by offering guest checkout options, auto-fill features for shipping and billing information, and multiple secure payment options. Minimize the number of steps required to complete a purchase and provide clear progress indicators to keep users informed throughout the process.
User Benefits: A smooth checkout process saves users time and effort, reducing cart abandonment rates and increasing conversion rates.
7. Personalized Recommendations
Harness the power of data and machine learning algorithms to provide personalized product recommendations to your users. By analyzing user behavior, purchase history, and preferences, you can offer tailored recommendations that align with their interests. Personalized recommendations not only enhance the user experience but also increase the likelihood of cross-selling and upselling.
User Benefits: Personalized recommendations help users discover new products that align with their preferences and increase their overall satisfaction with the app.
8.One- Step Login-
Simplify the onboarding process for your users by streamlining the login and registration procedures. Allow customers to use their email addresses as login credentials or provide the option to log in via external accounts such as Facebook or Google. By minimizing the steps required to access your app, you can increase your conversion rate and sales volume.
User Benefits: By simplifying the login and registration process, users can quickly start using your app without the need to fill in extensive forms, making your mobile online store more accessible.
9.Seamless Order Tracking
Keep your customers informed about the status of their orders by providing real-time order tracking capabilities. Send automated notifications and updates at each stage of the order fulfillment process, from order confirmation to shipping and delivery. By providing transparency and keeping customers informed, you can enhance their trust and satisfaction with your app.
User Benefits: Seamless order tracking allows users to stay updated on the progress of their orders, providing peace of mind and a positive shopping experience.
10. Efficient Customer Support
Offering reliable and responsive customer support is crucial for building trust and loyalty among your app users. Incorporate in-app messaging or chatbot features to provide users with instant assistance and resolve any issues or inquiries promptly. Ensure that your customer support channels are easily accessible and prominently displayed within the app.
User Benefits: Efficient customer support enables users to seek assistance whenever they need it, enhancing their overall experience and satisfaction with your app.
11. Social Media Integration
Integrate social media features into your ecommerce app to enhance user engagement and facilitate social sharing. Allow users to share their favorite products or purchases on social media platforms, providing an opportunity for organic promotion and word-of-mouth marketing. Additionally, consider incorporating social login options to streamline the registration process and encourage user participation.
User Benefits: Social media integration enables users to share their shopping experiences with their network, increasing brand visibility and fostering a sense of community.
12. Guest Checkout Option
Providing a guest checkout option allows customers to complete their purchase without the need to create an account. This eliminates any potential barriers and friction in the checkout process, enhancing the overall user experience.
13. Advanced Analytics and Insights
Leverage the power of advanced analytics and reporting tools to gain valuable insights into user behavior, preferences, and app performance. Monitor key metrics such as conversion rates, average order value, and user retention to identify areas for improvement and make data-driven decisions. Utilize these insights to optimize your app, enhance the user experience, and drive business growth.
User Benefits: Advanced analytics and insights enable businesses to continuously improve their app based on user feedback, resulting in a better user experience.
Conclusion
In the fast-paced world of ecommerce, developing a successful app requires careful planning and the integration of cutting-edge features. By incorporating the must-have features discussed in this guide, you can elevate your business and provide a seamless and engaging shopping experience for your customers. Remember to prioritize user experience, stay up to date with the latest industry trends, and continuously optimize your app based on user feedback and analytics. With the right features and a well-executed ecommerce app development strategy, you can position your business for long-term success in the competitive world of ecommerce.